Obviously wouldn't work for everyone - value would be for those traveling alone or as a couple or for those who don't want to make the drive. Not sure how many that would be. Understand that you only have to arrive about 15 minutes before flight time - at least at this point in time.I live in the southeast valley. It would take me an hour to get to the airport, parked & in the terminal. Need to be an hour early, so another hour. Another hour flight time, and most likely another hour getting out of the Penasco airport by cab and getting to town. $200 for airfare plus the cost of cabs. Usually I travel with other family members, so $200 becomes $400 or $600. Makes more sense to me to drive like I always have.