The roosters are indeed a blast! Watching them chase your lure as you cast to them is like watching a billfish come up on a trolling lure. You'll get a lot of interested fish that will follow nearly to the boat, but not all are takers. Fish close in along the beach north of Lobos. You'll see schools of baitfish as dark shadows in the sand with "holes" in the middle of the school. That's a rooster laying in wait. Cast right near the school and they'll come charging out. They'll only fall for it a couple of times, then stop responding. Move up the beach to a different bait school and start over. By the time you come back down the beach and start over, they will have forgotten and it's game on again.
Also, be sure you've got heavy enough tackle to land and release them quickly. You can play them completely out; they will fight to the death. In the hot, shallow water, they easily go belly up on release and don't recover. On a good release, you'll see them bolt right out to deeper water.
Sight fishing at its finest and I'm anxious to get back and catch a few this year!!