In our business which is promotion we have divided the North of the border crowd into 3 categories, not necessarily by actual numbers within the categories but the volume that each category produces.
33.3% Loves Rocky Point and comes here with eyes open cause they know it is a great place, they dont dismiss any crime but they have an understanding that it happens everywhere and they feel great being here in Mexico.
33.3% Wants to love Rocky Point. They envision being on the beach, deep sea fishing is a fantasy they have, exploring a foreign country is a turn on....but the USA media has made them nervous and they need extra information, maybe guidance in their decision to cross the border into the unknown. They really want to go though.......
33.3% Haters, these guys and gals generally hate themselves to begin with, they feel powerful behind a keyboard. They have no intention of ever leaving their trailer....house, much less doing something fun like trying something new in a new and different place. You cant market to these guys, they have a comfort zone, they will never go very far from it. If they ever did come to Mexico they would self fulfill their prophecy of having something bad happen to them. We dont need them.
We need to concentrate on the first 2 groups and disregard the noise from the 3 rd group
