I love the ad campaign. "Somewhere in Rocky Point". Distributed flyers have no map or directions. The idea has been explained to me by one of the partners as a good one since it worked for a joint up in AZ. Apparently Arizonias were intrigued and went into a frenzy trying to locate this establishment and the place was (is?) extremely popular. As yes, Somewhere in Rocky Point! The next logical step would be to pass out completely blank flyers. No map, no logos, nada. That would get people in a real frenzy trying to find out what it was all about, then stampede to the Hideaway. Also the signs on the building should all be removed and the doors and windows boarded up, that will make people go berzerk to find it and get in !!