LOL I almost bumped into the car stopped in front of me on the 101 today trying to snap a photo. I can not believe this "festival" is dropping that kind of money to advertise in Phoenix. A sign like that typically costs about 24k for an annual contract, shorter time frames are significantly more expensive than 2k a month. Often they range in the 5k to 6k range for a month or two. I do not see this event happening based on the track record of the promoter. The numbers posted for a rate are based on my personal experience and those were for a sign at Glendale Rd and the 101 for a place in the Westgate Shopping Center. Needless to say we did not advertise there.