I wonder how the typical group of holiday travelers breaks down between long-time RP visitors, and newbies who have maybe gone just a hand full of times?
The RP "lifers" know the border drill well and probably have been burned before- they are more likely to accept the good with the bad when it comes to the border, and Mexico in general (like most of us here on the forum).
But for the casual traveler going for the first time or maybe tagging along with friends/family, I wonder how much they are turned off by the ridiculous wait times? (and God forbid, if you had to camp out overnight in Sonoyta) I would think a large number would say "F that, I'm never going back" due to the mismanagement of the border crossing.
A lot of people here may reply "good riddance, we're better off without those types anyways". Maybe there is some truth to that- the reason why real estate is so much cheaper than a comparable beach town in the US is precisely because of the downsides of being across the border.
At the same time, some part of me just doesn't like it when people come away with a bad impression of Mexico, since I love it so much. (obviously the border crossing time in the end isn't even Mexico's fault, but its still part of the whole experience)