Hey Audsley you asked a legit and good question.
Look up the name Alan Freed. He coined the name Rock & Roll and was also famous for PAYOLA.
He invented it and congress perfected it.
I thought you did the jump and Jive JACK!
By the early 1940s, the term "rock and roll" was also being used in record reviews by
Billboard journalist and columnist
Maurie Orodenker. In the May 30, 1942, issue, for instance, he described Sister Rosetta Tharpe's vocals, on a re-recording of "Rock Me" with
Lucky Millinder's band, as "rock-and-roll spiritual singing",[SUP]
[30][/SUP] and on October 3, 1942, he described
Count Basie's "It's Sand, Man!" as "an instrumental screamer.. [which].. displays its rock and roll capacities when tackling the righteous rhythms."[SUP]
[31][/SUP] In the April 25, 1945 edition, Orodenker described
Erskine Hawkins' version of "
Caldonia" as "right rhythmic rock and roll music", a phrase precisely repeated in his 1946 review of "Sugar Lump" by
Joe Liggins.[SUP]
[32][/SUP][SUP]
[33][/SUP]
A double, ironic, meaning came to popular awareness in 1947 in blues artist
Roy Brown's song "
Good Rocking Tonight", covered in 1948 by
Wynonie Harris in a wilder version, in which "rocking" was ostensibly about dancing but was in fact a thinly-veiled allusion to sex. Such double-entendres were well established in blues music but were new to the radio airwaves. After the success of "Good Rocking Tonight" many other R&B artists used similar titles through the late 1940s. At least two different songs with the title "Rock and Roll" were recorded in the late 1940s: by
Paul Bascomb in 1947, and
Wild Bill Moore in 1948.[SUP]
[34][/SUP] In May 1948,
Savoy Records advertised "Robbie-Dobey Boogie" by
Brownie McGhee with the tagline "It jumps, it's made, it rocks, it rolls."[SUP]
[35][/SUP] Another record where the phrase was repeated throughout the song was "Rock and Roll Blues", recorded in 1949 by
Erline "Rock and Roll" Harris.[SUP]
[36]
[video=youtube;O8XQoh6u1ME]http://www.youtube.com/watch?v=O8XQoh6u1ME[/video]
[/SUP]